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Deep Dive Into Pottery & Handicrafts


Deep Dive- Boom in ceramic units puts pricing under pressure.

The huge increase in Morbi in the number of new units manufacturing vitrified tiles has left India’s largest ceramic industry cluster saddled with excess production of such tiles. Overproduction of vitrified tiles has put tile-makers in the area under pressure to keep prices low. In the past two years, around 133 new vitrified tile manufacturing facilities have become operational in Morbi. The production has capacity risen from 4 lakh boxes per day to 18 lakh boxes boxes a day, thus creating greater supply than demand. “Two years back, there were 77 units making vitrified tiles. Today, their number has jumped to 210,” said KG Kundariya, president, Morbi Ceramic Association. The excess capacity and production has put pressure on prices which have already come down by 10%